Comments on: Air Force Linguistics http://www.inadequate.net/2008/05/02/air-force-linguistics/ A few thoughts. Wed, 20 Aug 2008 13:03:47 +0000 http://wordpress.org/?v=2.5 By: Deborah http://www.inadequate.net/2008/05/02/air-force-linguistics/#comment-10336 Deborah Tue, 06 May 2008 14:30:25 +0000 http://www.inadequate.net/?p=365#comment-10336 Neurolinguistic programming is something I'm learning about quite a bit lately. Forrest has been an avid student of how this type of wording is used by corporations and I actually had a meeting this week where the President of the company was attempting to teach me how to speak to an underwriter in similarly programmed terminology (though he never came out and said that was his intention). There was a similar news story here within the past week, but it focused on the marines. They said that the marines do not advertise or encourage the enrollment of women. They went on to talk about how their advertisements show men, with only a few very brief clips that allow you to catch a glimpse of a woman in action. They interviewed women who were joining and asked if they were influenced by the new advertising methods. Both noted they hadn't even seen the commercials but had looked for their information online. The point was that they already knew they wanted to be marines and only had to find the outlets. But what about other women who might want to pursue a career and never think twice about it because it's never presented as an option? But, you know...I wanted to join the Air Force ;) Neurolinguistic programming is something I’m learning about quite a bit lately. Forrest has been an avid student of how this type of wording is used by corporations and I actually had a meeting this week where the President of the company was attempting to teach me how to speak to an underwriter in similarly programmed terminology (though he never came out and said that was his intention).

There was a similar news story here within the past week, but it focused on the marines. They said that the marines do not advertise or encourage the enrollment of women. They went on to talk about how their advertisements show men, with only a few very brief clips that allow you to catch a glimpse of a woman in action. They interviewed women who were joining and asked if they were influenced by the new advertising methods. Both noted they hadn’t even seen the commercials but had looked for their information online. The point was that they already knew they wanted to be marines and only had to find the outlets. But what about other women who might want to pursue a career and never think twice about it because it’s never presented as an option?

But, you know…I wanted to join the Air Force ;)

]]> By: Misty http://www.inadequate.net/2008/05/02/air-force-linguistics/#comment-10335 Misty Sat, 03 May 2008 16:10:46 +0000 http://www.inadequate.net/?p=365#comment-10335 Ah the good old theory of linguistic determinism. I've never really bought into the idea that language completely frames thought. When you think about the way that children learn language, they learn objects and concepts way before learning the language to ascribe meaning to them. Ah the good old theory of linguistic determinism. I’ve never really bought into the idea that language completely frames thought. When you think about the way that children learn language, they learn objects and concepts way before learning the language to ascribe meaning to them.

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